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This is a
6-week online course you can do to help you decide if Coaching is for
you
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Level 1 Training - Cert. Coaching
If you
have no previous coaching training and are starting out in this profession, I
recommend the Applied Coach Education Programme. This is a comprehensive
programme which gives you the skills and knowledge to become a coach of
excellence. Graduates achieve high standards in professional coaching and we
are proud of the calibre of “our” coach graduates.
We
have programmes throughout the year, Numbers are
limited to four per class, which makes maximum use of practical assignments and
interaction. Distance learning options are available where required. Classes
generally meet weekly over the 3 month period, which will also
include undertaking a practical coaching assignment and being coached.
The
programme includes a minimum of 36 hours of coaching practicals which are
supervised by your trainer or an experienced coach. This is an opportunity to
put into place the things you have learnt within a supported environment.
It is
expected that the programme will take approximately 6 months to complete.
Curriculum
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How to
become a successful
Business Coach
Executive Coach
Life
Coach
and build a thriving practice or internal coaching
program
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How to
achieve genuine, measurable, sustainable change by using best-practice
behavioral coaching techniques
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Section 1
1.1 Introduction to
Coaching
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What is
coaching and how it differs from counselling, therapy, training,
mentoring etc
Old models
and new models
What are
the different types of coaching e.g. business coaching, life coaching
etc
The
history/present state/future of Coaching
The
attributes of a “Professional Coach”
Critical
skills which are needed before coaching begins:
Time
Management
Understanding yourself, what you want to do and what motivates you
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How to
select the right Coach
Coaching
assessment and needs analysis
The
education of Coaches
The Core
Competencies of a Coach
Applying
and adopting the 67 competencies identified by the ICF:
Setting the
Foundation
Co-creating
the relationship
Communicating effectively
Facilitating learning and results
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1.2 The Psychology
of Coaching
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Practice
Models and methodologies:
Learning
and Learning theories
The
conscious/unconscious mind
Conditioning and experience
Dealing
with the Past
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Sigmund
Freud
Rudolf
Steiner
Accelerated
Learning
Perceptual
styles
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1.3 Keys to
successful change
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The NZSC
three keys to successful change
Cognitive
behavioural theorists
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The
Strategic model of change
The five
steps to success
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1.4 Types of
Coaching
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Private
practitioner versus in-house coach
Types of
Coaching: - all types are covered, but three are covered in more depth
according to student requirements
Workplace
coaching
Business
Coaching
Life
coaching
Executive
Coaching
Career
Coaching
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Family
coaching
Leadership
coaching
Youth
Coaching
Methods of
coaching:
Telecoaching
Face-to-face coaching (in person)
Group
coaching
Shadow
coaching
E-coaching
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Section 2
2.0 Coaching Models
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An
understanding of three different coaching models, including the NZSC
model. Assessment instruments and techniques, your toolkit
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How to
develop your own tools
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2.1 The Strategic
coaching model in process
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The
coaching conversation – the strategic coaching model
Responding
to common client/coaching situations
Conducting
the introductory meeting
Coaching
Guidelines
Preparing
sessions
Conducting
sessions
Accountability, environment, focus, pace
Collecting
and managing information
Managing
progress and accountability
Correcting
and leveraging slippage
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Measuring
the outcomes of coaching
Developing
and selecting appropriate tools
Gaining
client ownership and building trust
Managing
the group coaching situation
Revisit of
core competencies
This
includes a coaching practical assignment
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2.2 Coaching Tools
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Assessment
instruments, homework assignments, your tool kit
Power
questions
How they
integrate into the coaching model
The use of
power questions and application in different settings
Goal
setting
The purpose
of goal setting in the coaching process How to set goals with a
client - three
Goal
setting tools
Neuro
Linguistic Programming
How it
applies to coaching
How it is
used to enhance coaching |
Case study
work
Discovering values
The purpose
of understanding values
How/when
they come up in the coaching process
Three tools
to help your client uncover their values
Discovering needs
The purpose
of needs in the coaching process
A needs
tool to help your client uncover needs
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Section 3
3.0 The Coaching
Business [optional extras]
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Vision,
mission and values
Ethics and
standards of conduct
Business
practice methods and tools, forms and
reports
Business
communications – newsletters, letterheads, etc |
Creating a
winning business plan
Loans,
business overheads, planning
Focusing on
developing your three core specialties
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3.1 Marketing your
coaching business
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Required
reading: InfoGuru Marketing – Leveraging what you know to attract all
the clients you can handle
Developing
a marketing strategy – market positioning
Customer
service philosophy
How to
exceed expectations
Positioning, pricing, packaging
Designing
marketing and advertising material
Implementing the plan
Branding
and brand awareness
Reading and
research materials
Delivering
the service
Following
through on promises
Monitoring
progress and accountability
Establishing performance measurement
The Coach
as PR Manager
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Sales
skills
Prospecting
The needs
analysis
Talking
coaching with your prospects
How to
write and develop winning proposals
How to
present proposals and gain commitment
Closing the
deal
Negotiating
terms
Establishing communication and feedback
Customising
your material, flavoring with your “brand”
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3.2 Accounting and
financial considerations
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Setting up
a simple business accounting format
Setting up
as a sole trader, partnership or Limited liability company
Establishing sound but simple processes – monitoring cash flow
Essential
business knowledge and skills
Managing
money
Using
technology to maximise your business administration and processes
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Leases,
premises
Client
management for ongoing business
Business
ownership and time management
Setting up
within a “Learning Community”
Self-management and business management
Work
practices and family commitments
Business
networking
Office and
equipment requirements
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3.3 Ongoing
learning and development
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Your
coaching future
Designing
your learning future and goals
Putting
into place your learning plan
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Setting
aside budgets for ongoing learning
Research
and Development |
3.4 Induction for
the Professional Coaching Company
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Processes and Systems
Marketing |
Expectations
Office-set-up |
Required
Reading:
You will receive a
comprehensive manual with notes relating to the course prospectus. In addition,
you will be required to purchase the following course texts. Both texts are
available though the Coaching Plus website –
http://www.coachingplus.co.nz/bookstore
1. Co-active
coaching – new skills for coaching people toward success in work and life
Laura Whitworth, Henry Kimsey-House, Phil Sandahl. Davies-Black Publishing,
Palo Alto, California, 1998
2. InfoGuru
Marketing – Leveraging what you know to attract all the clients you can
handle (2nd edn). 2003, Robert Middleton. [for those who undertake
the self-employed track and will be handling their own marketing]
Fee Structure
Applied Coach Education Level 1 $5060 (60 credits)
Additional to the above costs, students should allow:
1.
The purchase of books as per each curriculum (approximately $200)
2. A
$300 per month allowance for 1:1 coaching with a qualified Coach for 4 months
3.
Toll call costs for tele classes
Registration
A Place on the programme is offered after
an interview with the Programme Director. Please register here for a free
interview by providing your NAME, A BRIEF OUTLINE OF YOUR BACKGROUND EXPERIENCE,
PREVIOUS EXPERIENCE WITH COACHING AND YOUR CONTACT DETAILS:
Register for Interview
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